Privacy Policy
Radiant Route Tours respects your privacy and is committed to protecting your personal data. This policy explains what we collect, how we use it, who we share it with, and the rights you have under UK data protection laws, the UK GDPR, and applicable international standards such as the CCPA for California residents. By using our website and services, you agree to the practices described here.
Who we are
We are Radiant Route Tours, a guided tours and city walks provider based in Birmingham, United Kingdom. Our website is radiantes.life. You can contact us at [email protected] or by post at 25 Fleet Street, Birmingham, B3 1JP, United Kingdom. For the purposes of data protection law, we are the data controller of personal data processed in connection with our services.
Personal data we collect
We may collect and process the following categories of personal data: identity details such as name, email address, phone number and billing address; booking details such as selected tour, date, party size and special requests; payment details processed via a secure third-party payment provider (we do not store full card numbers or security codes); communications such as emails, messages and feedback; technical data such as IP address, device information, browser type, pages visited, and cookies as described in our Cookie Policy; and marketing preferences including your consent choices.
If you participate in a tour, we may also note access requirements to help us plan a safe and suitable route. If you give explicit consent, we may take photographs during tours for marketing purposes. You may withdraw consent for photos at any time.
How we use your data and legal bases
We process personal data for the following purposes and on the following legal bases: to provide and manage bookings and deliver tours (performance of a contract); to respond to enquiries and provide customer support (legitimate interests to operate our business and assist customers); to process payments and prevent fraud (performance of a contract and legitimate interests); to send service communications such as confirmations, reminders and updates (performance of a contract); to send marketing communications where you have opted in, and to personalise offers (consent); to improve our website, routes and services through analytics and feedback (legitimate interests); and to comply with legal obligations, such as tax and accounting requirements.
Sharing your data
We share personal data only when necessary. This may include trusted service providers who act as processors on our behalf, such as booking platforms, payment processors, email delivery providers, website hosting and analytics tools. These providers are bound by contracts to protect your data and process it only according to our instructions. We may also share data with professional advisers, insurers, law enforcement or regulators where required by law or to protect our rights and guests' safety. We do not sell personal data.
International transfers
Some service providers may be located outside the UK or the European Economic Area. Where data is transferred internationally, we ensure appropriate safeguards are in place, such as UK-approved standard contractual clauses, and we assess the destination's data protection framework as required by law.
Data retention
We retain personal data only for as long as necessary for the purposes set out in this policy. Typical retention periods are: booking and transaction records for up to seven years to meet accounting and legal obligations; customer service correspondence for up to three years; and marketing data until you withdraw consent or your subscription is inactive for a sustained period. Photos used with your consent may be retained until you withdraw consent, at which point we will cease new use and remove them from our active channels where feasible.
Cookies and analytics
We use cookies and similar technologies to operate our website, remember your preferences and analyse site usage. Some cookies are necessary for basic functions like navigating pages and completing bookings, while others help us improve performance or tailor content. For more information and to manage your choices, please read our Cookie Policy.
Your rights
Under UK GDPR you have rights over your personal data, including the right to access a copy of your data, correct inaccuracies, delete data in certain circumstances, restrict or object to processing, and data portability in relation to data you provided to us. Where processing is based on consent, you can withdraw consent at any time without affecting the lawfulness of prior processing. To exercise your rights, contact [email protected]. We may need to confirm your identity before fulfilling a request.
CCPA notice for California residents
If you are a California resident, you have additional rights including the right to know the categories and specific pieces of personal information we have collected, the right to delete certain information, the right to correct inaccurate information, the right to opt out of sale or sharing of personal information (we do not sell personal information), and the right to non-discrimination for exercising your rights. You or your authorised agent may submit a verifiable request by emailing [email protected].
Security
We take appropriate technical and organisational measures to safeguard personal data, including encrypted connections, access controls and staff training. No online service can be fully secure, but we work to prevent unauthorised access, loss or misuse. If we become aware of a data breach likely to result in a risk to your rights and freedoms, we will notify you and the relevant authority as required by law.
Children
Our services are suitable for family participation under adult supervision. We do not knowingly collect personal information from children without parental consent. If you believe a child has provided us personal data without consent, please contact us so we can delete it.
Links to other sites
Our website may include links to third-party sites, attractions or restaurants in Birmingham. We are not responsible for their privacy practices, and we recommend you review their policies before providing any information.
Automated decision-making
We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on you.
Contact and complaints
If you have questions about this policy or wish to make a request, email [email protected] or write to our postal address. You also have the right to lodge a complaint with the Information Commissioner's Office. Visit ico.org.uk for contact details.
Changes to this policy
We may update this policy to reflect changes in law or our services. The latest version will always be posted on our website with an updated date stamp. Continued use of our services after changes indicates acceptance of the updated terms.
Last updated: 1 August 2026
Contact
Questions about this policy can be sent to [email protected] or by post to 25 Fleet Street, Birmingham, B3 1JP, United Kingdom.